LGPD - STWBrasil

LGPD – THE NEW GENERAL PERSONAL DATA PROTECTION LAW IMPACTS THE FUTURE OF YOUR BUSINESS

The treatment and storage of your companys customers, partners and employees data determine how your organization is seen by the market and the authorities. Success and failure go hand in hand with Law 13.709/2018. Its up to you to decide which side you want to be on. Discover the importance of implementing the LGPD and how to avoid millionaire losses with fines for non-compliance with the legislation.

The understanding of personal data privacy in Brazil has changed since Law 13.709/2018, the LGPD. With the entry into effect of the General Law for the Protection of Personal Data, December 31, 2020, companies and institutions need to be prepared for the new legislation. Personal data (name, documents, photos, consumption habits, etc.) now have specific protection, with concrete definitions of obligations and rights of owners and companies. The LGPD covers any and all operations that involve the archiving, processing, storage, capture, use, reproduction and transfer of personal data. Brazilian companies and those operating in Brazil must comply with the Law, in addition to guaranteeing the owners the right to provide information, correction, deletion and portability of their data.

COMPLIANCE TO LGPD

It is necessary to build a process of compliance with the requirements of the new law, the time for compliance varies from company to company.

All company leaders need to be aware of this reality, since the engagement of presidents, directors and partners is vital for the organization to comply with the provisions of the LGPD.